2. Contextual grouping – A good solution for most businesses is to create attribute groups in the context of a business role. For example, you can separate groups of attributes related to product baseline information (the ones that are responsible for the digital footprint of a product – usually Name, SKU, basic price, EAN code, primary image), technical specification (for example length, width, height, weight, material, color, etc.), marketing data (such as long description, additional photo gallery, video files, downloadable catalogues), or additional technical resources (such as technical cards, white papers, use cases, etc.).