Better manage using Product Templates

In Ergonode, product templates boost the experience of editing and management of product data to a higher level.

If you want to fully exploit the potential of product templates, think about a few steps:

1. Analyze the differences between product families.

The product family is a uniform structure that contains the same key properties (attributes) for the products belonging to it. When you want to manage your product catalogs better way you have to find the you have to find the features of the products that are common to all families, as well as the differences that are specific to each of them.

For example, when you manage a shoe range, you will certainly have common attributes for products from the family of sports shoes as well as heeled shoes (e.g. material, brand, purpose). Some will be unique and characteristic for the product family (e.g. heel type). A easier way of analysis will definitely be for categories and product families that strongly contrast, such as: shoes vs. clothing or fashion accessories.

2. Prioritize the data

Finding out the differences in attributes alone is half the success. The question is which of the data is required to establish completeness for further distribution to channels. A complete review should therefore be carried out in order to prioritize all the attributes in a given product family.

It is good practice to note which of them will involve max impact on the content writers work and design their positions/appearance in the template designer in the most ergonomic way. This will speed up data entry as well as significantly change the experience of enrichment.

3. Think about customer context

In many industries, the improvement of ergonomics of enrichment work will be closely related to the product card layout, which will respond to the best practices in e-commerce, i.e. it will be similar to what the consumer finally expects from the product when browsing an online store.

Customer context may be helpful with design your product template more efficient and ergonomic

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