Using product templates for better management

In Ergonode, product templates boost the experience of editing a managing product data to a higher level.

If you want to fully exploit the potential of product templates, consider the following steps:

1. Analyze the differences between product families.

The product family is a uniform structure that contains the same key properties (attributes) for products belonging to it. If you want to manage your product catalogs better, you need to identify the features of the products that are common within families, as well as the differences between them.

As an example – if you were managing a shoe store, you would have common attributes for sports shoes or high-heeled shoes (such as material, brand, and purpose). Some will be unique for the product family (heel type for instance). It will be easier to analyze categories and product families that strongly contrast, such as shoes vs. clothing or fashion accessories.

2. Prioritize the data

Finding differences in attributes is half the success. Another important part is establishing which data is required for completeness for further distribution to channels. A complete review should therefore be carried out in order to prioritize attributes specific to a given family.

It is good practice to note which attributes will have the highest impact on the work of content writers and design their position and appearance in the template designer in the most ergonomic way. This will speed up data entry as well and improve the experience of enrichment.

3. Think about customer context

In many industries, the improvement of the ergonomics of enrichment work will result in an optimal layout of the product card, which stems from best practices in e-commerce, which themselves are based on experience with consumer expectations.

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