What is the primary role of Product Information Management system?
With PIM system, you can effectively manage the distribution of product information to many channels (e-commerce site, mobile application or printed catalog) from one place. Thanks to PIM in each of these channels, product data will be automatically updated based on specific needs.
What will you gain by using the PIM system?
- control over a large amount of product data and the ability to share product information consistently across all sales channels (e-commerce, catalogs, SEO, mobile, marketplace), which will help to eliminate errors,
- customer service improvement — reliable product information reduces the number of customer inquiries. With a central system for managing product information, customer service can respond more quickly to customer requests.
- improving customer experience by providing consistent product information at every stage of the purchasing path and in every sales channel (omnichannel),
- competitive advantage through faster product launch increased cross-sell and up-sell sales potential,
- save time and energy for a team that can perform more cost-effective
activities, e.g. instead of spending one day checking the correctness of data, the team can prepare effective SEO descriptions that have a real impact on visibility in the search engine, and thus, increasing conversions.
- data security and streamlining the flow of product information within the organization and between business partners.
What does it mean to effective manage workflow in PIM?
PIM systems are mainly dedicated to improve work with the product catalogue. When we are working with a person who creates product content on their own, the possibilities of work improvement are mainly limited to automation of activities. However, when we deal with a larger number of people working in a given system, not only the automation itself, but most of all the workflow is crucial. By defining appropriate statuses and roles of users in the organization, the whole process can be improved.
For example, in the Ergonode PIM, you can easily design the statuses that define individual milestones when enriching content during the workflow for a single index. This allows the process manager to quickly diagnose bottlenecks in the entire process.
The example below illustrates how a workflow can look like when dealing with several actors involved in a process.